How We Turned Our Love for Creative Video Marketing into a Business

At Fox Force, we love creative video marketing so much that we turned it into a business. But how do we work with brands? Let’s start from the beginning.

Step 1: Initial Interest and Introduction

If you're interested in working with us, please visit our website to see the kind of services we offer. We always aim to tailor our approach to meet your specific needs. By filling out our form as comprehensively as possible, we can set up a 15-minute intro call to determine if we’re the right fit and to ensure we understand each other’s goals and capabilities.

Step 2: Aligning Values and Ensuring Readiness

We love working with brands that have strong values and a desire to grow, especially online. Our ideal clients are interested in developing a digital revenue stream through video marketing and love to get creative. Strong brand values such as trust and authenticity are crucial. When marketing online, any inconsistencies can be easily spotted, so it's essential to know your brand values and mission and be prepared for growth.

I recall an incident where a video we created went viral, but the brand wasn't ready. Their backend systems were not prepared, leading to a loss of about 300 orders. Therefore, it’s vital to check all backend processes are robust before we start releasing videos.

Step 3: Discovery Call

Once we establish that we’re a good fit, we move to the discovery call. During this call, we get to know your brand better by asking questions about your previous marketing efforts, what has worked, and what hasn’t. If you’re new to video marketing, don’t worry; we’ll walk you through the process. We explain why authority-building videos, nurturing videos, and branded entertainment series are essential. This discovery process helps us understand who you are, and we then create a custom proposal tailored to your brand.

Step 4: Planning and Collaboration

Once the proposal is approved, we dive into the planning phase. We love to involve your marketing team in the process because more collaboration leads to better results. Our approach is flexible and adaptable to your feedback. We believe that the more creative minds, passion, and energy involved, the better the final product.

We have weekly meetings, typically on Wednesdays, to ensure constant communication and progress. These meetings range from quick email catch-ups to longer discussions. We send out progress reports on Fridays, detailing any updates, new ideas, and how we can integrate your ideas with ours to reach your target audience.

Step 5: Production Day

Production day is where the magic happens. We follow a specific timeline and formula to ensure we capture everything we need. While it looks fun, it involves a lot of technical work, which our professional team handles meticulously.

We also capture behind-the-scenes content and encourage creative spontaneity. For instance, if you have an idea during the shoot, we’re flexible enough to incorporate it. This approach ensures we make the most of the setup and create a wealth of content for your social media channels.

Step 6: Post-Production and Engagement

The story continues in post-production, where we refine the videos to perfection. We might include some of the spontaneous, magical moments captured during production. We use platforms like Notion and Frame.io for feedback and approvals, ensuring the final video aligns with your brand voice.

After the video is completed, we assist you in promoting it. We recommend posting it on your social media channels and engaging with your audience by responding to comments and asking open-ended questions. This engagement helps build your community and drive traffic to your YouTube channel.

The Partnership Model

We operate on a growth partnership model – the better you grow, the more we grow. We aim for a partnership where both parties succeed together. Our goal is to create the best possible videos for your brand, ensuring mutual growth and success.

Conclusion

Our passion for creative video marketing drives everything we do at Fox Force. We put a lot of love and effort into our work, and it shows in the results. Our videos perform well online and receive positive feedback from viewers.

If you’ve been following us since 2018, you’ve seen how much we’ve grown. We’ve been recognized in national publications like USA Today, which is a testament to our dedication and success.

We offer a free Playbook download: https://www.foxforcemedia.com/freeplaybook

Whether you’re a solo entrepreneur, a brand owner, or part of a large enterprise, we have plans to support you.

If you’re interested in working with us, we’d love to hear from you. Please share your thoughts in the comments, and let’s create something amazing together!